PEACHFEST RETURNS TO DOWNTOWN ATLANTA IN NEW LOCATION AT PEACHTREE CENTER
PEACHFEST RETURNS TO DOWNTOWN ATLANTA IN NEW LOCATION AT PEACHTREE CENTER
Last year’s sold-out event generated more than $37K for small farmers and a peach full of bellies to celebrate responsible agriculture
ATLANTA – (April 15, 2019) Let’s get peachy! Summer in Georgia signals the start of peach season and this year, Georgia’s popular PeachFest is moving to a new location: Peachtree Center. From 3 p.m. until 7 p.m. on Sunday, July 21, downtown Atlanta’s iconic mixed-use development will open its beautifully renovated plaza to more than 1,000 attendees and 70 food artisans, pastry chefs and barkeeps for the third annual peach-filled extravaganza. PeachFest will be Peachtree Center’s first-ever public event since completing its modernization in May.
“We’re thrilled to bring PeachFest to Peachtree Center this year,” said Leslie Bland, Director of Marketing at Peachtree Center. “Having such a vibrant event full of local energy at the newly renovated Peachtree Center gives us a chance to further connect with the Downtown Atlanta community and show off our fresh new look.”
At PeachFest, guests will have the opportunity to sample the best dishes the city’s culinary scene has to offer and rub elbows with some of Atlanta’s famous chefs including Andre Gomez, the visionary behind Porch Light Latin Kitchen. Guests can also expect appearances from local farmers like Jon Jackson of Comfort Farms who will take the stage to discuss the difference of raising heritage breeds on open pastures. The sight alone will be worth the downtown detour as guests sample specialty crafted tastes, bites and sips of various on-and-off-menu favorites all featuring the state’s signature fruit: the Georgia peach.
Focused on supporting agriculture and providing opportunities for the future farmers of America, the event generates opportunity for smaller farmers across the state. At the helm of the fundraiser is a not-to-miss silent auction featuring items from Atlanta restaurants and sponsors, including rare cellared wines. Tickets are on sale now and can be purchased on the website. For an in-depth look at PeachFest, visit the website and watch the overview video.
PeachFest Tickets start at $70 for the all-inclusive afternoon affair. Entry to the event gets you peach-centric dishes of all varieties such as pizza, paleo, baked goods, appetizers, beer, wine, cocktails and much more curated by some of the leading influencers in the city’s food and beverage industry. VIP entry costs $100 and includes early access, an extra hour of the festival which includes a private tasting of cellared wines in the silent auction lounge, limited dishes, reserve spirits and more time to mix and mingle with the chefs, winemakers and farmers.
The beneficiary of the event, Piggy Bank, an organization that aims to change the future of food by creating a community in which small farmers can learn about safer, more responsible practices and share livestock, and the very information needed to thrive as small businesses. Piggy Bank operates as a project of the Multiplier which is a 501(c)3 tax-exempt nonprofit organization.
Official Host: Peachtree Center
When: Sunday, July 21, 2019
Time: 3 p.m. for VIP entry, 4 p.m. for General Admission; Ends at 7 p.m.
Tickets: VIP Access, $100; General Admission, $70 www.peachfest.org
About Peachtree Center:
Peachtree Center, developed by renowned architect John Portman, is an office, retail and dining destination in the heart of Downtown Atlanta. Comprised of six high-rise office buildings and more than 50 shops and restaurants in The Hub, Peachtree Center is centrally located over a MARTA station and adjacent to three hotels accessible by pedestrian bridges. Banyan Street Capital, one of the largest private office owners in Atlanta and throughout the East Coast, recapped Peachtree Center in 2014 after a nine-year association with the property, with the vision of creating enhanced community and a modern, vibrant environment for tenants. For the latest information on Peachtree Center, visit www.peachtreecenter.com and www.marquistowersatl.com engage with Peachtree Center on Twitter, Instagram and Facebook.
About Piggy Bank (http://www.piggy-bank.org):
Launched in 2015, Piggy Bank is creating a farming sanctuary for heritage breed pigs, many of which are endangered. Piggy Bank will provide genetics and access to shared business plans for raising heritage pigs to emerging family farms. Piggy Bank aims to change the future of food by creating a community in which small farmers can learn about safer, more responsible practices and share genetics, livestock, and the very information needed to thrive as small businesses. Piggy Bank is building a model of socially responsible agricultural transparency. Piggy Bank proudly operates as a project of the Trust for Conservation Innovation, a 501(c)3 tax-exempt nonprofit organization which accelerates impact for initiatives focused on protecting and fostering a healthy, sustainable, resilient, and equitable world.
MEDIA CONTACTS:
Haley Haas, Peachtree Center
E: hhaas@thewilbertgroup.com
P: 678-446-0148
Marsha Archer, M-Squared Public Relations
E: marsha@msquaredpr.com
P: 404-303-7797 ext. 4
Social handles here:
Instagram: @ATLPeachFest @PeachtreeCenter @PiggyBankOrg
Twitter: @ATLPeachFest @PiggyBankOrg
Facebook Event: https://www.facebook.com/events/299568977380687/
Hashtags: @GaPeachCouncil @ThePantryATL @GrowaFarmer #weloveATL #goodfood #sustainable #georgiagrown #peaches #peachpuppy #bbq #pizza #paleo #cocktails #icecream #beer #wine #festival #events #charity #foodies #fun #peachfest